Great ideas demand execution to match.
We are beyond excited to share a behind-the-scenes look at a massive project created for a pharmaceutical brand.
Meet the Conductors
As we mentioned, this was one of the most stunning and multi-departmental concepts we’ve ever worked on. Being so ambitious, it required a production scale to match. We shot the entire concept in a massive studio capable of effortlessly accommodating all our setups—and even running dual-unit shoots simultaneously.
It all began with building the sets inside this huge space, one of the largest indoor studios in Europe. Bold, grand ideas—big teams—a huge amount of work—feeling like a true studio city in every sense of the word.
With our company being led by two director-photographers, Dragos Coman & Andrei Stoleru the entire project was co-directed from start to finish. The studio was chosen specifically to host two simultaneous shoots—meaning two full teams on set and double the production footprint.
It all began with building the sets inside this huge space, one of the largest indoor studios in Europe.
Bold, grand ideas—big teams—a huge amount of work—feeling like a true studio city in every sense of the word.
A BIG thank you goes out to the agency and the client, who were incredibly warm and supportive throughout the entire photo and video production. It was a global effort, with set teams and crew members joining from the US, UK, and Germany, all seamlessly orchestrated by the Circo production team led by Executive Producer Florin Pătrașcu.
While the floor was buzzing with activity, looking down from the ceiling gave you the true scale of the setups. The production spanned several days until everyone finally cheered: IT’S A WRAP!!