LOCATION, LOCATION, & REAL STUFF.
We can safely say this project speaks volumes right from its production stage. When everything is physically on set, AI or hybrid solutions lose their necessity. Especially when dealing with a special campaign carrying a powerful social message for a pharmaceutical brand, going authentic was chosen for everything it has best to offer.
Our day started while it was practically still night... The whole crew gathered early in the morning so that everything was fully set up and ready to shoot by the first light of dawn.
To ensure a seamless workflow, CIRCO proposed a dual-production setup, featuring our two studio directors/photographers working simultaneously throughout the entire shoot. As prep work brought the scene together step-by-step, the moment to roll arrived.
DUAL POWER BY CIRCO
The entire team was on set, including the UK agency, the client, and our UK agents from StanleyPost. A ROOM WITH A VIEW: While the production was unfolding outdoors, indoors was fully set up for craft service and lunch breaks.
It was a grand production—another signature CIRCO execution. A project that highlighted the true value of shooting "for real": an exclusive location, an extraordinary props and set design team, electricians, and gaffers. The end result? A 45-second main video and an impressive number of still visuals were delivered.
A truly special experience—for real!!
